Express Pizza

Express Pizza is a Polish delivery-focused pizzeria chain built around one recognizable product — a rectangular, thick yet airy Detroit-style American pizza, marketed under the slogan „Ta Prostokątna!“ (The Rectangular One). The brand launched in Wrocław and has spread across many Polish cities, growing primarily through franchising rather than company-owned units. The format is deliberately simple and small — a compact production-and-delivery kitchen instead of a sit-down restaurant — which keeps both the entry cost and the operating overhead low.

As a franchisee you get a turnkey package: headquarters handles the brand, recipe and product standardization, helps find and assess a suitable location, sets up the online ordering system and website, supplies promotional and marketing materials and branded collateral, provides staff training and operational guidance, assists with equipment, and grants territorial exclusivity so no same-brand unit opens nearby. You run day-to-day production, hiring, local service quality, and the fulfilment of delivery and pickup orders.