Equivalenza is a Spanish retail perfumery concept built on „equivalent“ fragrances — own-brand perfumes that draw on established scent profiles but carry the brand's own name and sell for a fraction of luxury-perfumery prices. In the store a customer picks a scent by fragrance family, has it filled into a chosen bottle, and walks away with a perfume tailored to their budget. Alongside body perfumes it offers home fragrances, diffusers, cosmetics, and accessories, so the store feels more like a fragrance boutique than a counter of bottles behind glass.