Dobre Oko

Dobre Oko is a Polish chain of professional optical salons offering comprehensive eye care: optometrist-led vision testing, prescription lenses from established manufacturers, and a curated selection of frames spanning premium designer to value brands. What sets it apart is a service-first, optometry-led model aimed at smaller and mid-size towns, where it brings a branded eyewear experience to communities often served only by independents.

The network currently operates only in Poland — it has no stores in Czechia or Slovakia and doesn't offer a local license there, so you would deal directly with the Polish HQ. As a franchisee you get a proven operating concept, brand and trademark rights, operations manuals and know-how, foundational training in sales, products, marketing, and running the salon (prior optical experience is expressly not required), help with the design and fitting out of the location and with the first stock, negotiated terms with suppliers, and ongoing marketing and operational support from HQ. You invest in and run your own salon day to day — from building and equipping the vision-testing room, hiring and staffing (including a qualified optometrist), to local customer service and sales.