Dobre Oko

Dobre Oko is a Polish chain of professional optical salons offering comprehensive eye care: optometrist-led vision testing, prescription lenses from leading manufacturers, and a curated selection of frames spanning premium designer to value brands. What sets it apart is a service-first, optometry-led model aimed at smaller and mid-size towns, where it brings a professional branded eyewear experience to communities often served only by independents.

As a franchisee you get a proven operating concept, brand and trademark rights, operations manuals and know-how, foundational training in both optics and running the business (no prior optical experience required), help selecting and fitting out the location, negotiated supplier discounts with joint-purchasing access, and ongoing marketing and operational support from HQ. You invest in and run your own salon day to day — fit-out and equipping the vision-testing room, hiring and staffing (including a qualified optometrist), local customer service and sales.