Coccodrillo

Coccodrillo is a children's fashion brand from the Polish clothing group CDRL. It offers apparel and accessories for kids roughly from newborn through early teens, built on seasonal, on-trend collections at an accessible price. Crucially, it is a manufacturer and retailer in one — the brand designs, sources and supplies its own collections directly to the stores, so the operator sells a single coherent own-label range instead of assembling stock from various suppliers.

A large share of the network operates as partner or agency outlets. Head office supplies the merchandise on a managed-supply basis with automatic restocking driven by central sales analysis, prepares the store's interior-design project, provides the illuminated brand sign, the POS and IT system, and delivers training, a regional manager, national plus local marketing, and visual-merchandising standards including window-display guidance. The operator, in turn, funds and carries out the fit-out, secures and maintains the premises, and runs the day-to-day — hiring and training staff, customer service, and meeting brand display standards.