Clip 'n Climb is an indoor fun-climbing concept — a venue filled with colourful, themed, gamified climbing challenges secured by automatic belay devices, so guests of almost any age and skill level can climb safely without an instructor on the rope. It looks like a theme park but its core is a climbing wall; the positioning is clear — family, birthday and group entertainment rather than performance sport climbing. The brand is owned by France's ABEO Group through its EP Climbing (Entre-Prises) division, which manufactures the proprietary walls and challenges.