Clip 'n Climb

Clip 'n Climb is an indoor fun-climbing concept — a venue filled with colourful, themed, gamified climbing challenges secured by automatic belay devices, so guests of almost any age and skill level can climb safely without an instructor on the rope. It looks like a theme park but its core is a climbing wall; the positioning is clear — family, birthday and group entertainment rather than performance sport climbing. The brand is owned by France's ABEO Group through its EP Climbing (Entre-Prises) division, which manufactures the proprietary walls and challenges.

An operator doesn't enter by buying a generic wall but through a brand partnership. Headquarters designs the space layout, manufactures and installs the climbing challenges and auto-belays, supplies the brand identity, a website and an online booking system, trains the local team on site, and hands over maintenance manuals plus a service centre for the belay devices. The local partner secures and fits out the premises, hires and manages staff, runs local marketing and handles day-to-day operations. The partnership comes in tiers — from a fully branded licensed centre, through a white-label format under your own name, to a Clip 'n Climb zone embedded in an existing leisure complex.