CHANGE Lingerie

CHANGE Lingerie is a Danish intimate-apparel brand (CHANGE of Scandinavia) built around an inclusivity promise: a very wide bra size matrix, paired with a free, professionally trained bra-fitting service in every salon. Beyond bras and briefs it carries swimwear, nightwear, loungewear, hosiery and accessories, positioning itself as an accessible-premium specialist rather than a mass fashion chain. The salon is service-led — the fitting consultation is the core experience and the main reason customers return. The format is a compact mall or high-street boutique with a curated, frequently refreshed assortment.

From the operator's side this is a low-capital franchise that runs on a deposit or consignment basis. The franchisor supplies the goods on deposit — you don't buy or own inventory up front, which removes the largest working-capital burden — covers delivery and logistics to the salon, and equips the unit with a point-of-sale system, signage and payment terminal. HQ also helps with site selection and salon fit-out, provides a structured training program covering sales, product knowledge and bra fitting, centralized marketing, and ongoing field support through regional sales managers. Your job is to secure and run the lease, recruit, train and lead the floor team, deliver the fitting-led service standard, and drive local turnover.