Brooklyn Fitboxing

Brooklyn Fitboxing is a boutique fitness concept built around non-contact "fitboxing" — group classes that fuse boxing, kickboxing and muay-thai technique with music-synchronised functional training on sensor-equipped punching bags. Every bag and class is connected, so members get measured performance feedback and gamified progress. Classes are short, high-intensity and instructor-led, positioning the brand somewhere between a traditional gym and a studio. What sets it apart is the technology layer and an exclusive accreditation from the world boxing governing body that no rival fitboxing chain holds.

As a franchisee you get the brand, the patented bag and measurement technology, the class platform, the methodology and continually refreshed choreographed routines, trainer certification, help with premises selection and studio design, centralised and national marketing, and a back-office dashboard that lets you run the club partly remotely. Your job is to secure and fit out the local premises, hire and retain certified coaches, drive membership sales and community-building, and run day-to-day operations and customer experience. Two formats exist: a full "Club" model for larger towns with a higher bag count, and a smaller "Smart" model for lower-population locations with a reduced footprint and lighter investment.