Bottega Verde is an Italian natural-cosmetics brand that grew from a small herbalist's shop in Pienza, Tuscany, into a full network of single-brand stores. The range is built on formulas with natural ingredients — olive oil, aloe, honey, or grapes — and covers face, body, and hair care at prices an ordinary household can afford. The store differs from a drugstore or perfumery by offering a single brand as one coherent story: a customer gets advice, tries the testers, and leaves with products she won't find outside the brand's own network.