Blue Shadow

Blue Shadow is a Polish women's fashion brand built on a boho-romantic aesthetic, which grew from a single boutique into a designer label with its own collections. It is not a classic reseller of wholesale goods — the brand designs its own clothing and has it made in Polish sewing workshops, refreshes the range with new models on a weekly cadence, and offers a broad size run including plus size as well as dresses for special occasions. As a franchisee, you therefore run a boutique whose collections cannot be found anywhere else.

The franchise package gives you the right to trade under the Blue Shadow name and the full product assortment with professional inbound logistics and inventory replenishment, so you do not deal with manufacturing or sourcing. HQ supplies visual-merchandising standards and support with setting up the window and floor, ongoing staff education through the in-house Akademia blue shadow that trains customer advisors and stylists, local and national marketing including clearance campaigns, dedicated regional managers, and help negotiating leases in shopping centres. You secure and fit out the boutique to brand standard, hire and roster the sales and styling team, run day-to-day operations and customer relationships, and manage staff and working capital.