Triple Whale

Triple Whale is an analytics platform built specifically for e-commerce and D2C brands selling on Shopify. While typical tools track traffic, Triple Whale tracks actual profit. Behind it is a team that grew a simple dashboard into a full data command center used by many well-known online brands. It suits founders, performance marketers, operations managers, and agencies who need to see the whole business in one place.

It works by connecting to your store and ad accounts with a single click, pulling in data on revenue, costs, and advertising and turning it into real-time profitability. Orders, ad spend, and margins go in, and out comes a clear view of profit by product, channel, and individual ad. Its own pixel measures attribution more accurately than the native stats of ad platforms, so you see what truly sells.