Recraft

Recraft is an AI design tool from the startup of the same name that specializes in vectors, logos, and icons. Unlike typical image generators, it targets designers, brand builders, and founders who need graphics ready to use, not just a nice picture to look at.

It works simply: you write a text description of what you want (for example, a coffee shop logo in a minimalist style), pick a style, and Recraft generates the result. For vectors you get a real SVG with editable paths, so you can recolor the palette in one click, simplify detail, or tweak individual elements.