Metricool

Metricool is an all-in-one social media management tool from the Spanish company of the same name. It combines post scheduling, analytics and reporting into a single overview and suits content creators, small businesses, marketers and agencies managing several accounts at once. A beginner can use it, yet it offers plenty of data for experienced specialists too.

It works simply: you connect your profiles, lay out your posts in a calendar, and Metricool publishes them at the right time across all networks. At the same time it gathers numbers on reach, engagement and follower growth, tracks competitors and lays it all out clearly. From the collected data it then builds reports you can download or send automatically.