ManyChat

ManyChat is a platform for automating direct messages on Instagram, Messenger, WhatsApp, and TikTok. It is one of the most widely used tools of its kind, relied on by content creators, e-shops, and agencies that want to turn comments and messages into real contacts and sales — without anyone sitting at a phone all day replying by hand.

It works on the principle of automations you click together in a visual builder — no code. The best known is the so-called “comment to DM” funnel: you set a keyword, invite followers to type it in the comments, and ManyChat automatically sends each of them a message with a link, a lead magnet, or a question. The conversation then continues along a prepared script — collecting an email, qualifying the lead, or pointing them straight to the order.