Clay

Clay is a data enrichment and outbound automation platform used by modern sales and revenue teams. It combines dozens of premium data providers into a single tool and layers AI agents on top, so you can build smart prospecting workflows without writing code. It's aimed at more advanced users — salespeople, RevOps and ABM teams who want to scale outreach without an army of assistants.

It works like a spreadsheet you load with a list of companies or contacts — and Clay enriches them step by step. Its waterfall queries one source after another until it finds an email, phone, role or company signal, so coverage is far higher than with a single database. The result is a clean, enriched list ready to act on, where you can see exactly where each data point came from.