Vitamin Supplements for Dogs and Cats: A Business in a Growing Market with Strict Rules
Pet owners are looking for trusted nutritional supplements โ private-label manufacturing lets you enter without your own laboratory.
This business model is built on private-label manufacturing of nutritional supplements for dogs and cats through a contract manufacturer. The founder defines the formulation, format (powder, soft chews, liquid), packaging design and distribution โ production is handled by a certified specialist firm. Key challenges include regulatory compliance (no therapeutic claims permitted), minimum order quantities, and building trust in a new brand. The model works well as a side income, with the potential to grow into a full business once a reliable acquisition channel is established.
Veterinary shops and pet retailers stock supplements predominantly from major brands that don't address the specific needs of particular breeds or age groups. Yet dog and cat owners across the UK are increasingly taking an active approach to their animals' health, seeking supplements that someone has already vetted โ and can explain clearly.
๐The pet supplement market is growing steadily
The global pet nutritional supplement market is growing consistently, with forecasts pointing to continued expansion through at least 2030. Multivitamins account for over a third of the segment, with soft chew formats dominating consumer preference.
