Viral Video Licensing: How to Sell Your Footage to Media via Online Marketplaces
Creators of viral mobile footage look for ways to monetise it — marketplaces connect them with news agencies and broadcasters.
A viral video licensing marketplace is a platform where creators upload original footage and, by setting licence terms, make it available to media outlets, broadcasters or brands. The platform verifies content ownership, prepares the licence agreement and arranges payment. The creator receives either a flat fee for a one-off use or an ongoing share of each subsequent licence sale. The key to success is having content free of copyrighted music, third-party logos and individuals without signed releases — only such videos pass the clearance process and can be offered to buyers.
Most people who capture extraordinary footage have no idea they're holding a tradeable intellectual property right. Media organisations and agencies actively seek this kind of content and are willing to pay for it — yet there's no direct, secure channel between creator and buyer.
💡 Why it works
📡Media pays for authentic content
UK broadcasters and news websites regularly purchase on-the-ground footage from members of the public. Platforms like Jukin Media and Storyful broker hundreds of thousands of such videos annually.
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