Sparkling protein drink: carbonated whey that tastes like a soft drink
Production and sale of a carbonated clear protein drink from clear whey โ tastes like a soft drink, no lactose, sugar or fat, for fitness and everyday thirst.
You produce and sell a carbonated clear protein drink from clear whey isolate โ once opened it tastes and looks like a fruit soft drink, not a milky shake. It has no lactose, sugar or fat. Main income is sales through an own e-shop and subscription, fitness studios and distribution to shops (groceries, fitness shops, chemists). The barrier to entry is production at a co-packer with a stable recipe and a flavour profile that differentiates the drink from competition.
A classic protein shake has one drawback โ the thick milky consistency that does not suit everyone after a workout or in the heat. Many people would happily have protein, but a heavy milky drink puts them off. This gap between the need for protein and the craving for something light opens space for a completely different format.
๐ฅคSolves the main pain of classic protein โ heavy consistency
Many people want protein, but a thick milky shake does not suit them, especially in heat or after a workout. A light carbonated drink with a soft-drink taste removes this barrier and opens protein to a completely new group of customers.
