Solar PV installation with guaranteed 14-day process vs. market average 8-16 weeks
FVE installation firm differentiated by speed - own material warehouse, pre-approved templates, distributor relationships for short delivery guarantee.
Solar PV installation firm with key differentiation: guaranteed installation FVE 6-12 kWp within 14 days (vs. market average 8-16 weeks, often 4-6 months in peak season). Target: family houses 80-150 mยฒ (most numerous segment), small businesses with own roof (warehouses, factories 200-500 mยฒ). Main income from selling ยฃ11 200-24 000/installation (customer pays ยฃ5 200-14 000 after government grants). Speed premium 15-25 percent increases pricing power. 14-day process: Day 1-2 audit (drone), Day 3-5 pre-approved design templates plus grant paperwork, Day 6-7 material delivery from own warehouse, Day 8-10 installation (4-person team), Day 11-14 commissioning plus distributor handover.
UK and EU solar PV market grows at substantial double-digit rates annually, driven by government grant programs, electricity prices growth peak vs. levels from previous years, corporate ESG mandates plus residential sustainability shift. Simultaneously installation industry is dramatically slow - average lead-time is many weeks (peak season many months) frustrates customers. Major players dominate market but with identical lead-times. Speed-differentiated competitor with short delivery guarantee has clear positioning in non-price-dominant segment of urgent buyers.
โกSolar PV market ยฃ8-12 billion plus 25-35 percent annual growth
UK plus EU solar PV market grows driven by government grant programs, electricity prices growth, corporate ESG mandates, residential sustainability shift. Total addressable market 50 000+ residential installations/year in UK, growing 25-35 percent annually.
