Soft washing facades and roofs: a business that earns by not using pressure
You cannot pressure wash a green facade clean, you only destroy it. You apply a treatment at low pressure, it kills the growth to the root and the building finishes cleaning itself. You sell knowledge, not a machine.
You clean facades and roofs of houses and apartment buildings carrying years of green and black growth from algae, moss and mould. You do not use high pressure for it — on an insulated facade it blasts off the surface coat and shortens the life of the whole insulation system. Instead you apply a treatment at low pressure, by roller or brush, that kills the growth including its roots, and rain finishes the job. The customer pays for you knowing when pressure must not be used.
Insulated buildings are multiplying and ageing together. The north side turns green, moss appears on the roof, and a building that is otherwise sound suddenly looks neglected.
💡 Why it works
🏘️More and more insulated buildings are ageing
Insulation was fitted in waves and those buildings are now reaching the end of their looks, not their function. That creates a large group of owners facing the same problem at the same time.
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