Smoking cessation coach with 8–12 week programme and clinical partnership
Behavioural coaching combined with medical pharmacotherapy for adult smokers who have tried to quit several times and failed.
Smoking cessation coach guides clients through structured 8–12 week programmes combining individual 1:1 sessions, group workshops, and daily support via app or messages. Key to success is partnership with a GP or pulmonologist who can prescribe pharmacotherapy (Champix, Zyban, nicotine replacements) as a complement to behavioural work. Main income is built on selling packages £700–950 for 8–12 week programmes including follow-up at 3 and 6 months. Secondary group workshops and B2B programmes for companies.
In the UK a significant share of the adult population smokes and the majority of them say they want to quit. That gives a pool measured in the millions of potential clients, of whom a substantial share annually make a serious attempt to quit. Most fail within the first two weeks, and repeatedly — the average successful smoker quits only after several attempts. A professional coach with clinical partnership can meaningfully raise success rate compared to an unsupported attempt after one year of abstinence.
💡 Why it works
🚭4 million smokers in UK, 60 percent want to quit
Absolute market size is massive and annually 30–40 percent of smokers make a serious attempt to quit. Most fail repeatedly without professional help. The market is undersized — fewer than 200 fully specialised tobacco coaches in the UK for 4 million clients means 20 000 potential clients per coach.
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