QR Pet ID Tag: Updatable Animal Profile Without Replacing the Physical Tag
Dog owners receive a durable physical tag with a QR code whose linked profile can be updated online at any time โ no new tag needed.
The business sells a durable physical dog tag containing a dynamic QR code that links to a cloud-hosted animal profile. After purchase, the owner creates an account, enters contact details, health information and a photo. The profile is editable at any time โ the physical tag never changes. The revenue model is a one-off product sale, with premium features (scan notifications, data backup, multiple pets per account) available as an optional subscription. Tags are produced via laser engraving or printing through an external manufacturer and distributed via an online shop or veterinary clinics acting as trade partners.
Traditional engraved metal or plastic tags are permanent. The moment an owner moves house, changes their number, or needs to add a health note, the tag becomes outdated. The result: the dog carries stale information and reuniting a lost pet becomes needlessly complicated.
๐Pet wearables is a sustained growth market
The European pet wearable technology market is growing at a high double-digit rate, with identification leading the segment. UK pet ownership has risen steadily post-pandemic, with the PFMA reporting over 13 million dogs in British households โ a ready addressable market.
