Plant-based jerky from oyster mushroom and soy: vegan high-protein snack for fitness
Home production of plant-based jerky from oyster mushroom, soy and jackfruit โ vegan snack for UK fitness studios, offices and zero-waste shops.
You produce plant-based jerky from oyster mushroom, soy and jackfruit at home or in a rented production unit according to FSA hygiene standards. Main income: sales of jerky packs via own e-shop, vegan shops, fitness studios and corporate snack programs. Barrier to entry is perfected recipe (texture, flavour) and FSA registration for packaged food production. Differentiator is texture quality that most vegan jerky cannot achieve.
The UK vegan and flexitarian segment is growing, but the snack shelf in supermarkets remains dominated by meat jerky and crisps. Most plant-based alternatives are sweet (oats, dates), the savoury crunchy variant is missing. The athlete combining plant-based diet with high protein intake has no local snack between crisps and a protein bar.
๐ฑUK vegan and flexitarian market growing, savoury snack gap
The number of UK vegans and flexitarians is rising, with a large and growing number of declared vegans and millions of flexitarians, but snack offering remains either meat-based or sweet. Savoury chew snack for plant-based diet is a segment where small producers can compete with big brands through quality and local communication.
