Pavement Advertising by Reverse Graffiti: Guerilla Marketing Without Paint or Planning Permission
Businesses pay for advertising that leaves a mark without altering the surface โ a stencil and a pressure washer do the rest.
The business involves using your own or rented stencil and a pressure washer to create an advertising image by cleaning a dirty surface โ a pavement, wall or underpass floor. The result is visible through the contrast between clean and dirty surface. Clients are marketing agencies, local businesses or event organisers looking for an unconventional way to attract attention. A single job covers stencil preparation, the cleaning itself and result documentation for the client. The business requires no complex infrastructure, but you must resolve the legal framework in each local authority area and comply with wastewater disposal rules.
Traditional outdoor advertising requires planning permission, site rental and ongoing payments to landlords. Small and medium-sized businesses either pay disproportionately high sums for a billboard or give up visibility in public spaces altogether.
๐กLow local competition
Reverse graffiti as a service for businesses is virtually unestablished in the UK market. Most pressure washing companies focus on facade cleaning, not advertising applications.
