Niche podcast with loyal audience monetised through Patreon and additional layers
Weekly podcast for a narrow target audience where less competition means a faster path to top 3 in the genre and stable MRR from Patreon.
Niche podcast targets a narrow thematic group (e.g. freelance developers, biohacking, regional cider making) where there is less competition and higher willingness to pay for in-depth content. Main income is built on monthly subscriptions via Patreon or Substack โ bonus episodes, ad-free versions, private community. Secondary layers are sponsored episodes from niche-relevant brands, live recordings, and follow-up courses or B2B consulting. The model works as a long-term content asset, not as quick monetisation.
A niche podcast has one advantage that mainstream content never has: listeners who live the topic, and brands that need exactly this audience. Once you reach the leading podcasts in your niche in the UK, you have access to thousands of highly loyal listeners willing to pay for premium content. Entry barrier is low (microphone, editor, hosting), but persistence is extreme โ most podcasts die before their tenth episode.
๐ฏNiche means higher willingness to pay for depth
A mainstream Joe Rogan listener does not pay because content is freely available everywhere. A listener of a niche cider making podcast pays because this in-depth content does not exist elsewhere. Niche has 5โ10x higher conversion to paid subscription than mainstream content.
