Mystery Fashion Box: A Stylist Curates Your Outfits โ Return Whatever Doesn't Fit, Free
Customers receive a personally curated clothing selection delivered to their door โ keep what they love, return the rest at no cost.
The service delivers a curated clothing selection assembled by a stylist or AI system based on the customer's measurements, colour profile and style preferences. The customer tries items at home, keeps what fits, and returns the rest free of charge. The business earns on the percentage of items kept. Profitability depends on minimising reverse-logistics costs, achieving high fit-satisfaction rates, and generating repeat orders that build predictable revenue.
Buying clothes online is a gamble: sizing varies wildly between brands, product photos rarely match reality, and customers end up returning most of what they order. High street shopping forces you to spend hours browsing rails stocked for the average body, not your actual shape or taste.
๐Online rental and styling market is growing
The UK personalised fashion market is expanding steadily. Consumers are actively seeking alternatives to anonymous purchasing on large platforms like ASOS or Next, and subscription-style boxes are gaining mainstream acceptance.
