Loyalty cards in the phone wallet: a service for local firms without their own app
Paper stamp cards get lost, and a custom app is out of reach for a small business. Digital cards in the phone wallet bring customers back with nothing to install.
The service sets small businesses β cafΓ©s, gyms, salons, takeaways β up with loyalty and membership cards that live in the customer's phone wallet next to bank cards and boarding passes. The operator builds the cards on a ready-made platform, connects them to the till routine and manages them monthly: campaigns, rewards, lock-screen updates. Income comes from a set-up fee and a recurring monthly retainer. The challenge is selling face to face to busy owners and keeping clients who want to see returning customers.
The paper stamp card is a timeless classic with timeless problems: the customer leaves it in another coat, the business has no idea who comes back, and the owner has no way of reaching their own customers. A custom app like the big chains have is out of reach for a cafΓ© or a gym β expensive to build, and nobody downloads an app for one shop anyway.
π‘ Why it works
πThe card lives where the customer already is
Nearly everyone carries a phone wallet, and adding a card from a QR code takes moments. The biggest barrier to loyalty schemes β installing yet another app β simply disappears.
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