Herbal tea blends: curated brand of functional teas for sleep, digestion and relaxation
Curated brand of herbal tea blends from organic herbs for sleep, digestion and relaxation โ functional teas in eco packaging and gift sets.
You create a curated brand of herbal tea blends from organic herbs. Main product: own functional blends for a specific moment of day (sleep, digestion, relaxation, immunity) in eco packaging and gift sets. Income: sales via own e-shop, eco shops, gift segment and B2B to cafes and hotels. Barrier to entry is herbal know-how, food and health claims regulation plus building a brand with a story and experience.
The herbal tea market is split into two extremes โ anonymous single-herb teas from wholesale for pennies and overpriced imported brands without a story. Between them there is space for a curated UK brand that blends its own functional mixes with a clear purpose and honest herb origin.
๐ตGrowing demand for functional teas with a clear purpose
Consumers look for teas for a specific moment and need, not just a generic drink. This demand for functional blends for sleep, digestion or relaxation opens space for a curated brand that anonymous wholesale does not cover.
