Flavoured honeys: strawberry, blueberry, ginger and cranberry in gift sets
Production of flavoured honeys and honey treats with fruit and spices โ gift sets with a local story for an e-shop, markets and the gift segment.
You produce flavoured honeys and honey treats with fruit and spices (strawberry, blueberry, ginger, cranberry) and sell them in gift sets. You buy honey from local beekeepers or your own hives. Main income is sales through an own e-shop, farmers markets, eco shops and the gift segment. The barrier to entry is compliance with honey labelling law, quality ingredients and gift packaging with a story that differentiates the product from competition.
Honey is a traditional product customers love, but the shelf with it looks the same everywhere โ jar after jar without a story and without distinction. Between anonymous wholesale honey and overpriced brands there is space for a product that combines quality honey with an unusual flavour and gift packaging that catches the eye at first glance.
๐ฏHoney has trust, flavours and packaging give distinction
Honey is a popular and trusted product but blends in on the shelf. An unusual flavour and gift packaging give the product a face and a reason for the customer to pick yours over an anonymous jar from the supermarket.
