Eco gardening e-shop: complete setups for wildflower meadows and pollinators
Specialist e-shop with organic fertilisers, native plants and curated setups for wildflower meadows, insect hotels or permaculture gardens.
You run an e-shop and curation service with eco-friendly gardening supplies for UK family home owners, permaculture gardeners and school gardens. Instead of buying eight separate products at B&Q, the client buys a complete wildflower meadow or insect hotel setup from you with an educational guide on what, when and how to plant. Main differentiator: native UK plants and organic products that large DIY stores do not offer in a unified package.
A UK family home owner with their own garden wants to do something for pollinators, solitary bees and butterflies. At B&Q they find an organic fertiliser and some seeds, but lack the knowledge of which plants in the UK actually attract pollinators, how to combine them and when to plant. They end up buying at random and the result is disappointing.
๐ฑPermaculture and regenerative gardening in the UK is growing rapidly
The younger generation of UK family home owners evaluates gardening differently from their parents. Instead of lawn as monoculture they want a wildflower meadow, instead of aggressive fertilisers they want organic, instead of plastic films biodegradable. This values orientation in the UK grows every year and the classic DIY store cannot service it.
