Bespoke Garden Sauna Installation: A Trade with Above-Average Margins in a Growing Sector
Homeowners and holiday let owners struggle to find quality sauna installation โ this service delivers a complete turnkey solution.
The business involves complete delivery of a garden sauna: from model selection and design through to sourcing or manufacturing the cabin, transport, groundworks, insulation, heater installation, electrical connection and handover. The operator acts as principal contractor โ either carrying out installation personally or coordinating subcontractors (electrician, groundworker). Profitability depends on material margin, labour pricing and the ability to manage multiple jobs simultaneously. The target clientele are homeowners, holiday let owners and leisure property owners within roughly 150 km of the operator's base.
Most people who want their own sauna hit the same wall: either they buy a cheap flat-pack with no professional installation, or they pay premium prices at a large wellness studio. A skilled tradesperson who can handle design, build and electrical in one package is genuinely rare on the UK market.
๐A globally growing sauna market
According to Grand View Research, the global sauna market is growing at a steady pace, with Europe accounting for roughly a third of total volume. The UK wellness sector mirrors this trend, driven by post-pandemic investment in home amenities.
