B2B Barter Platform: Trading Between Businesses Without Cash
Businesses with surplus stock or spare capacity find partners for direct exchange of goods and services without cash payment.
A B2B barter SaaS platform connects businesses that want to exchange surplus goods, unused capacity or professional services without direct financial payment. The platform operates on a monthly subscription model and allows businesses to list offers, search for counter-offers and conclude exchange agreements through a digital tool. The key technical element is a matching algorithm that connects compatible offers and reduces the so-called double coincidence of wants problem. The platform targets primarily small and medium-sized enterprises seeking alternatives to traditional working capital financing.
Most businesses carry unused inventory, spare capacity or services they could offer at any given moment โ yet conventional markets force them to sell everything for cash they may not have or wish to spend. Traditional commercial relationships include no mechanism for direct value exchange without financial intermediation.
๐The barter platform market is growing steadily
The global barter platform market is growing at a stable pace and analysts expect significant expansion by 2030. Interest among UK SMEs in alternative trading models is rising, particularly as access to affordable bank credit tightens.
