Astrology Business: Personalised Horoscopes as a Subscription
People want a personal reading of the stars, but generic horoscopes fall short. An automated service delivers tailor-made reports straight to their inbox.
An astrology business built on automation combines astronomical planetary data with a language model that generates personalised text. The customer submits their date, time and place of birth; the system calculates the natal chart and current transits, generates a report and delivers it by email. Monetisation works via monthly subscription or one-off reports. The key challenge is building a reliable workflow, crafting a convincing and consistent narrative tone, and retaining customers over time.
Today's astrology enthusiasts face two extremes: either they receive generic horoscopes written for millions of people, or they pay premium hourly rates to human consultants. The gap for an automated yet genuinely personalised service remains largely unfilled in the UK market.
๐A globally growing market
The astrology app market is growing steadily, with analysts projecting significant expansion in the coming years. Demand is driven primarily by younger generations seeking personalised content โ a demographic well represented in the UK.
