AEO Website Optimisation: Get Your Content Cited by AI Assistants
Web creators and agencies optimise sites so ChatGPT, Gemini and Perplexity cite them in their answers.
AEO (Answer Engine Optimisation) is a discipline focused on adapting websites so that AI assistants like ChatGPT, Gemini or Perplexity treat them as authoritative and citable sources. It involves implementing structured data (schema.org, JSON-LD), creating content with a clear questionโanswer structure, building E-E-A-T signals, and monitoring AI visibility using tools such as AIclicks or Sight AI. The service can be offered as a one-off audit and implementation, or as an ongoing retainer covering content updates and citation tracking.
Most websites are still built for traditional search engines โ keywords, backlinks, meta tags. But AI assistants don't read pages like Google does. They ignore sites without structured data, unclear authority signals, and content with poorly defined entities.
๐AI search is growing fast
The share of queries answered directly by AI tools without a click-through is rising consistently across the UK. Sites without AEO optimisation are losing visibility in a channel that is becoming a primary traffic source.
