Zócalo is a Mexican fast-casual restaurant where guests build a burrito, tacos, or bowl on the line in front of them and watch the food come together from fresh ingredients prepared on site. The concept started in Scandinavia and has always run on the motto 'fresh happy mex' — the speed and affordability of fast food, but with the quality and flavor you'd normally associate with a full-service restaurant. It differs from a typical fast-food chain in that it doesn't lean on frozen convenience products but on ingredients prepped fresh every day, with the guest seeing the whole process firsthand.