TUI is the retail franchise arm of one of the world's largest integrated tourism groups. As a franchisee you run a high-street travel shop (or a home-based advisory practice) under an instantly recognizable brand instead of building a no-name agency from scratch. What sets the model apart is the vertical integration behind the storefront: the same group owns the airline, hotels, cruise lines and tour-operator product the agency sells — so you retail an exclusive, deeply discounted in-house portfolio alongside third-party suppliers.