Sandler Training

Sandler is a franchised sales-, leadership- and customer-service-training business built around the proprietary Sandler Selling System. The methodology replaces one-off seminars with ongoing coaching, so behaviour change in client teams actually sticks. What sets Sandler apart is its recurring, relationship-led model: instead of selling a single course, you as the franchisee build a roster of local companies who keep coming back for continuous reinforcement, executive coaching, assessments and a tech-enabled learning platform.

Headquarters licenses you the brand, the full curriculum and intellectual property, along with a learning-management system stocked with ready-made training assets. HQ runs intensive onboarding, assigns you a dedicated enablement business partner, supplies marketing materials and campaigns, and convenes regular best-practice calls, regional meetings and trainer conferences. You run your own local business: prospecting business owners and sales leaders in your territory, delivering collaborative training sessions, and providing individualised coaching and consulting. Training can also be delivered online, so retail premises or a permanent office are not a requirement.