Sandler Training

Sandler is a franchised sales-, leadership- and customer-service-training business built around the proprietary Sandler Selling System. The methodology replaces one-off seminars with ongoing coaching, so behaviour change in client teams actually sticks. What sets Sandler apart is its recurring, relationship-led model: instead of selling a single course, you as the franchisee build a roster of local companies who keep coming back for continuous reinforcement, executive coaching, assessments and a tech-enabled learning platform.

Headquarters licenses you the brand, the full curriculum and intellectual property, along with a learning-management system stocked with ready-made training assets. HQ runs intensive onboarding, assigns you a dedicated enablement business partner, supplies marketing materials and campaigns, social-media calendars and boot camps, and convenes regular best-practice calls, regional meetings and large trainer conferences. You run your own local business: prospecting business owners and sales leaders in your territory, delivering collaborative training sessions, and providing individualised coaching and consulting. Because delivery is largely virtual, you need no retail premises or physical office.