Pet's Planet is an Italian franchise of personalized nutrition for dogs and cats. The franchisee doesn't act as a clerk behind a shelf but as a nutrition advisor: together with the customer you go through the animal's age, breed, weight, activity, and sensitivities, and build a tailored feeding plan from the brand's own product range. The consultation happens in a shop or on the move, right at the customer's home — which sets the concept apart from a classic pet store, where the owner picks by package and price.