Mad Science

Mad Science is a service franchise that delivers hands-on, entertainment-driven science experiences to children. It blends real experiments with a theatrical "edutainment" style, so science becomes a genuine show. The whole concept is built on the fact that you don't need your own premises — as the operator you bring spectacular, curriculum-aligned science experiences directly into schools, nurseries and venues. The offering spans after-school clubs and in-class workshops, preschool programs and special events, all the way to birthday parties and holiday camps, and all of it rests on a large library of tested experiments, scripts, branded props and trademarked demonstrations.

Headquarters grants you a protected territory and supplies the whole operating system: the brand, the experiment and curriculum content library, an original equipment and props package, marketing strategy and materials, on-site initial training (operations, HR, accounting, tech and web), plus ongoing support through your own dedicated account manager and direct access to HQ leadership. As the operator you run the local business — you hire and train presenters and instructors, sell into schools and venues, schedule and book programs, manage logistics and equipment, and grow your customer base within your territory. Alongside a unit serving a single catchment area, there is also a region-wide development model for those who want to take on a larger territory.