Gregory's is a Greek grab-and-go concept built on coffee, fresh pastries, and sandwiches that customers take with them on the way to work, to the train, or between meetings. It started in Greece and grew into the country's most widespread home-grown brand of its kind — a place people visit in the morning for coffee and a bite out of habit, not for a special experience. It differs from a café where you sit for an hour in its speed and repeat custom: the weight sits in the morning and lunch peaks, when the queue has to clear in minutes.