Feu Vert

Feu Vert is a multi-brand auto-centre chain that combines a self-service retail store for tyres, parts and accessories with a multi-make mechanical and maintenance workshop. It pairs an accessible retail showroom with a full service bay in one place and positions itself as an affordable, transparent alternative to manufacturer dealer garages. It is one of the most recognised auto-centre signs in its home market and across the Iberian peninsula.

The network is mixed — some centres are company-owned, others are run by franchisees. HQ provides the brand and a proven retail-plus-workshop concept, strategic site selection, a centralised purchasing platform with strong supply terms on tyres, parts and lubricants, an integrated IT and store-management system, national marketing with local relays, onboarding (including a discovery internship before opening) and ongoing field support. The operator finances and equips the centre, hires and leads a team of sales staff and mechanics, and runs the daily retail and workshop operations to the network's standards.