Dunkin' (formerly Dunkin' Donuts) is a globally recognized quick-service chain built around freshly brewed coffee, espresso drinks and its signature doughnuts and sweet baked goods. In Spain the brand trades as Dunkin' (historically "Dunkin' Coffee") and is tuned toward a cafe-style coffee experience. Its strength lies in an instantly recognizable brand with mass awareness and in a compact, high-throughput store format optimized for footfall rather than long dwell time.