Doppio Malto

Doppio Malto is an Italian brewpub concept: a large, informal restaurant where its own craft beer is brewed right on the premises, with a full kitchen running alongside it — from grilled meat and burgers to dishes for the whole table. Guests see the brewhouse and tanks with their own eyes and drink beer that has never traveled. It differs from a regular restaurant in that the beer is a house-made product, not purchased stock; and from a classic pub in that people come just as readily for a family dinner as for beers with friends.

From the head office you get a license to the brand, the recipes for both beer and food, the brewing know-how, the venue design and layout, team training, and marketing support; depending on your situation, the partnership can take the form of a franchise, an affiliation, or a joint venture. What stays on you is a space matching the large format, its fit-out, hiring and leading a sizable team, daily operations, and local promotion. It is not a hands-off model: you are buying a finished concept and the craft around the beer, but the operational weight of a big restaurant with a brewery sits on you.