Dbam o Zdrowie (DOZ)

Dbam o Zdrowie (DOZ) is the best-known retail-pharmacy brand in Poland, run by the company behind one of the country's largest pharmaceutical wholesale-and-retail groups. Alongside its own company-operated pharmacies, it runs a franchise (and a looser partner) program that lets an independent pharmacy join the network and trade under the Dbam o Zdrowie banner. The point is to pair a household-name brand and a large e-commerce platform with the buying power of a major wholesaler, so even a small pharmacy reaches chain-level economics while staying in your hands.

Headquarters supplies the brand and visual identity, operating know-how, documentation, procedures and standards, a digital management-and-communication platform, marketing and loyalty programs, private-label ranges, supplier discounts and wholesale terms, e-commerce with click-and-collect integration, plus staff training and HR frameworks. An assigned development (micro-market) manager helps you with sales analysis, merchandising and service quality. As the operator you own and run the physical pharmacy and its team, dispense prescription and OTC medicines, comply with pharmacy regulation, manage local stock and day-to-day service, and apply the brand standards.