Dale Carnegie Training

Dale Carnegie is an internationally known people-development and corporate-training brand, built on its founder's classic principles of human relations, communication, leadership and self-confidence. What sets it apart is an experiential, behavior-change methodology — small-group, practice-based programs that build durable skills rather than one-off lectures — delivered to the same standard in many countries and languages under one brand.

As a franchisee you operate a local training territory under license: you sell and deliver Dale Carnegie's standardized leadership, sales, communication and team-development programs to companies and individuals, in person and live-online. Headquarters provides the brand, the curriculum and proprietary program content, the trainer-certification pathway (instructors complete extensive in-house development to a defined quality standard before they qualify), digital learning platforms and AI-assisted tools, marketing systems, and structured onboarding through a partner academy followed by hands-on support in the early years. You handle building the business locally: recruiting and managing certified trainers, B2B selling to employers and HR/L&D buyers, enrolling participants, scheduling and running sessions, and account-managing renewals.