Cortez

Cortez is a Polish specialist chain of liquor stores with extended opening hours that positions itself as the first independent alcohol-retail network of its kind in its home market. Instead of a corner monopoly shop, it offers a carefully selected, internationally sourced range of spirits, wines, beers and craft products with knowledgeable in-store advice and a consistent, modern store concept. It is a format built as a category specialist rather than a general convenience store.

As a franchisee you open and run your own, legally and financially separate store under the Cortez brand, while headquarters supplies the standardized store concept, layout and merchandising standards, site-selection analysis, equipment sourcing with leasing options, startup and operational training, help with staff recruitment, legal and accounting support, national and local marketing campaigns, a POS system and online price- and market-monitoring tools. The core engine is a buying group that pools demand across all stores and negotiates terms with distributors and producers. Alongside full franchise units it runs a lighter partner track for existing independent stores that want only the brand, buying conditions and tools.