Auchan

Auchan is a French grocery-retail chain offering a franchise partnership in Poland: as an entrepreneur you run a store under its banner and, instead of building a brand from zero, you plug into an established group, its buying power, private-label range and value-pricing reputation. The program comes in three formats so you can match a location — from a compact neighborhood convenience store Moje Auchan through a mid-sized supermarket to a full hypermarket for those with large premises and capital. For retailers who do not want to change their own name, there is also an option to source goods without the Auchan logo.

The franchisor supplies the brand and visual identity, store concept and merchandising, access to its supply chain and own-brand products, systems, training, and ongoing operational advice plus compliance checks on standards. National marketing — campaigns, leaflets and the loyalty mobile app — is run centrally and drives footfall to every store. The operator secures and fits out the premises (finding suitable space is the essential first step, without it there is no point in even considering cooperation), invests the working capital, hires and manages staff and runs day-to-day trading; while keeping influence over how you run and develop your store according to the brand.