AMAKids Polska
An international children's learning centre where mental arithmetic on the Japanese soroban abacus pairs with a whole range of courses, from English to speed-reading.
AMAKids is an after-school children's education brand built around so-called mental arithmetic — a method that teaches children, roughly from preschool age through teens, to calculate rapidly in their heads by visualising the beads of a Japanese soroban abacus. The method is marketed as training both brain hemispheres along with memory, concentration and visualisation. Around this flagship the brand assembles a whole curriculum suite (English and a Neuro English Club, speed-reading and the Memorika memory program, the multiplication table, school-readiness), so a single centre can serve a family for years across multiple subjects.
As a franchisee you don't build the educational system from scratch — headquarters supplies ready-made lesson scenarios and methodology, a proprietary gamified online platform for pupils, a Masterclass-style e-learning certification platform for trainers with dozens of courses, branded marketing creatives, a startup marketing budget and quality-control tools within a protected local territory. Your role is to launch and run the local business: secure premises (or partner with existing schools and kindergartens), recruit and certify trainers, enrol and retain pupils, and drive local marketing and sales.
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