Al.Capone is a specialist chain of bricks-and-mortar liquor stores built around the promise of the widest possible selection of spirits from around the world, paired with genuinely expert, advisory service. The staff are not there merely to ring up a sale — they are trained counsellors who guide customers through whiskies, rums, cognacs and craft selections. What sets the brand apart from a generic neighbourhood off-licence is the combination of a recognisable retail brand, a curated specialist assortment, a distinctive store-interior look, and centrally negotiated trade terms.